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Current BookTok trends.

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BookTok, the literary community on TikTok, continues to shape reading habits and publishing trends. As of June 2025, several key trends have emerged:

1. Genre Popularity

  • Romantasy: A blend of romance and fantasy, romantasy has captivated readers with its immersive worlds and passionate narratives. Authors like Sarah J. Maas and Rebecca Yarros have seen significant success in this genre. (ebsco.com)

  • Dark Romance: Themes such as "stalker romance," "mafia romance," and "morally grey" characters have gained traction, reflecting a shift towards more intense romantic narratives. (youscan.io)

  • Young Adult (YA) Fiction: YA books continue to thrive, appealing to a broad audience with their exploration of identity and personal growth. (booktokshelf.com)

2. Revival of Backlist Titles

BookTok has revitalized interest in older publications, propelling them back onto bestseller lists. Notable examples include:

  • "The Seven Husbands of Evelyn Hugo" by Taylor Jenkins Reid: Originally published in 2017, this novel experienced a resurgence due to BookTok discussions. (booktokshelf.com)

  • "They Both Die at the End" by Adam Silvera: This 2017 YA novel became the bestselling YA book of 2021 after trending on BookTok. (booktokshelf.com)

3. Influential BookTok Trends

  • Silent Reviews: Creators share their reactions to books using only facial expressions and body language, engaging viewers through non-verbal cues. (sociallypowerful.com)

  • "Show Me Your..." Challenges: Users showcase specific aspects of their book collections, such as favorite covers or thickest books, fostering community interaction. (sociallypowerful.com)

  • Colored Book Displays: Organizing and displaying books by color has become a popular aesthetic trend, enhancing visual appeal. (sociallypowerful.com)

4. Impact on Publishing and Media

The influence of BookTok extends beyond book sales:

  • Adaptations: Popular BookTok books have been adapted into films and TV series, such as "It Ends with Us" by Colleen Hoover and "The Summer I Turned Pretty" by Jenny Han. (en.wikipedia.org)

  • TikTok Book Awards: Established in 2023, these awards recognize community favorites, highlighting BookTok's role in the literary world. (en.wikipedia.org)

BookTok's dynamic community continues to influence reading trends, breathing new life into various genres and titles, and reshaping the literary landscape.