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Celebrity Business Ventures and Investments

Entertainment Celebrities 448 words

In the past month, several celebrities have made notable moves in the business and investment sectors. Below is a summary of these activities:

Company Launches and Acquisitions

  • Hailey Bieber's Rhode Acquired by e.l.f. Beauty: Hailey Bieber's skincare brand, Rhode, reported $212 million in sales for the fiscal year ending March 31, 2025. On May 28, 2025, e.l.f. Beauty announced its acquisition of Rhode for $1 billion. Bieber will continue as Chief Creative Officer and Head of Innovation, overseeing creative, product development, and marketing. (en.wikipedia.org)

Brand Endorsements and Partnerships

  • Kim Kardashian's NikeSKIMS Collaboration: Kim Kardashian partnered with Nike to launch NikeSKIMS, an inclusive athletic line introduced in the U.S. in 2025, with plans for global expansion by 2026. This collaboration combines Kardashian's shapewear expertise with Nike's athletic apparel technology. (brandvm.com)

  • Beyoncé's Levi's "Reiimagine" Campaign: In October 2024, Beyoncé collaborated with Levi's on the "Reiimagine" campaign, highlighting women's history with the brand and featuring her track "Levii's Jeans." (en.wikipedia.org)

Significant Investments

  • Alexis Ohanian's Investment in Chelsea Women FC: On May 14, 2025, Reddit co-founder Alexis Ohanian purchased a 10% stake in Chelsea Women FC for £20 million and joined the board of directors. (en.wikipedia.org)

  • Serena Williams' Investment in Wile: Serena Williams invested an undisclosed amount in Wile, a vegan menopause supplement brand, as part of a $3 million seed funding round. Wile offers plant-based supplements and functional beverages aimed at supporting women's health during menopause. (newhope.com)

  • Leonardo DiCaprio's Investment in Neat Food Co.: Actor Leonardo DiCaprio joined Formula One champion Lewis Hamilton in investing in Neat Food Co., a UK-based vegan fast-food chain. The company focuses on alternative proteins to reduce global emissions. (newhope.com)

New Product Lines

  • Beyoncé's Cécred Hair Care Line: In February 2024, Beyoncé launched Cécred, a hair care line designed to cater to a wide range of hair textures. The brand also introduced an annual grant program to support cosmetology students and professional hair stylists. (en.wikipedia.org)

  • Deepika Padukone's 82°E Expansion: Bollywood actress Deepika Padukone's personal care brand, 82°E, expanded its product line to include a dedicated men's personal care range, 82°E Man, in 2024. (inc42.com)

Partnerships

  • Emma Grede and Kristin Juszczyk's Off Season Apparel Brand: In January 2025, Emma Grede, co-founder of Skims, partnered with fashion designer Kristin Juszczyk to launch Off Season, an apparel brand in collaboration with the NFL and Fanatics. (en.wikipedia.org)

  • Olivia Wilde's Proximity Ventures: Actress Olivia Wilde co-founded Proximity Ventures, an early- and growth-stage investment fund based in New York, focusing on consumer and enterprise sectors. The firm has made investments in companies like Pendulum Therapeutics. (techfundingnews.com)

These developments highlight the diverse business ventures and strategic investments undertaken by celebrities in recent times.