Artist Spotlight and Emerging Musicians

Emerging Artists Spotlight: June 26 – July 3, 2025

This week, we highlight several emerging artists making significant strides in the music industry.

Avery Friedman

Genre: Indie, Singer-Songwriter, Indie Folk

Background: Brooklyn-based musician Avery Friedman hails from Cleveland, Ohio. She collaborates with James Chrisman (Sister., CIAO MALZ) and Felix Walworth (Florist, Told Slant).

Recent Work: Friedman released her debut album, New Thing, on April 18, 2025, via Audio Antihero. The album has garnered support from NPR Music's All Songs Considered, The Line of Best Fit, Under the Radar Magazine, KEXP, BBC Radio Scotland, and others. (en.wikipedia.org)

Precious Pepala

Genre: Alt-Pop

Background: British singer-songwriter Precious Pepala from Sheffield, England, blends elements of gospel, rock, and soul in her music. Her songwriting addresses themes such as mental health, religious trauma, queerness, and gendered violence.

Recent Work: In 2024, Pepala signed with Modern Sky UK and released singles like "The Effect" and "Lullaby." Her upcoming EP, Dark Days, is set for release on May 2, 2025. (en.wikipedia.org)

Alessi Rose

Genre: Pop, Alternative Pop, Electropop

Background: Alessandra Rose Jones, known professionally as Alessi Rose, is an English singer-songwriter from Littleover, Derby. She began her music career by self-releasing her debut single "Say Ur Mine" in June 2023.

Recent Work: Rose has released two EPs: Rumination as Ritual (July 2024) and For Your Validation (January 2025). Her third EP, Voyeur, is scheduled for release on July 25, 2025. (en.wikipedia.org)

Liang Lawrence

Genre: Soft Rock, Indie Folk, Indie Pop, Alt Pop

Background: Liang Lawrence is a singer-songwriter based in East London, originally from Devon. She has lived in multiple countries, influencing her diverse musical style.

Recent Work: Lawrence released her second EP, What's Dead and Gone, in August 2024 via The Other Songs. She was nominated for the Rising Star award at the 2025 Ivor Novello Awards. (en.wikipedia.org)

Royel Otis

Genre: Indie Pop, Indie Rock, Pop Rock, New Wave, Psychedelic Rock

Background: Australian duo Royel Otis, consisting of Royel Maddell and Otis Pavlovic, formed in 2019. They blend various genres to create a unique sound.

Recent Work: Their debut studio album, Pratts & Pain, was released on February 16, 2024, debuting at #1 on the ARIA Australian Albums Chart. They have gained international recognition with performances on Jimmy Kimmel Live and a viral cover of The Cranberries' "Linger." (en.wikipedia.org)

These artists exemplify the dynamic and evolving landscape of the music industry, each bringing unique sounds and perspectives to the forefront.